Timberland's enduring values, though momentarily shadowed by rapid global expansion, have never waned in the hearts of its loyal patrons. This rebirth is encapsulated in the potent declaration: "We are Timbs." It's a narrative of resilience, a testament of craftsmanship that each pair of boots embodies.
"Timb Builders" is a unique term for Timberland’s crew, embodying the brand's core values. These 'Builders' represent the relentless spirit and authenticity of those crafting their life stories. The term echoes Timberland's legacy of resilience, dedication, and empowerment.
"One Boot At A Time" epitomizes this narrative. Every stitch, every contour, echoes a legacy of quality and resilience. It’s not just footwear, but a lifestyle - an emblem of unyielding spirit.
The "Workroom" concept for Timberland’s flagship stores is where this narrative comes to life. Each store transforms into a sanctified space of artistry, where the legacy of meticulous craftsmanship meets the brand’s iconic, vintage allure. They’re not just stores but a canvas, portraying a narrative woven from the unique culture and ethos of cities worldwide.
Within each store is a 'Physital' space where customers can customize and order Timberland's signature 6-inch boots on the spot called "Build Timbs Station." All materials samples are displayed beside touch screens, allowing customers to feel the fabrics before placing their order.
