AeroFarms, a leading U.S. indoor vertical farming company, utilizes advanced technology to yield clean, eco-friendly produce. Despite such innovation and a promising industry trajectory, public recognition and preference for vertical farming products remained low. The brand was revitalized through a human-centered rebranding strategy that linked AeroFarms’ unique story with the value it offers.
Farming's future isn't just in the seeds.
It's in visionary innovation.
Projecting a brand story a decade into the future, we explore AeroFarms' visionary approach. Delving into new growing environments, transformative distribution methods, and forward-thinking scenarios, this video paints a picture of technological advancement touching every facet of the farming experience and customer journey.
